Hi, I'm Lindsay Davis
I'm a certified business coach, entrepreneur, and the founder of Gray Coaching. But more importantly? I'm a recovering workaholic who learned the hard way that working harder isn't the answer.
For years, I thought success meant being "busy." Packed calendar. Back-to-back clients. Saying yes to everything.
Until I realized I was building a job, not a business.
Now? I work 20 hours a week, make more money than ever, and actually have time for my life. And I teach service providers how to do the same.
My Philosophy Is Simple:
Your business should support your life—not consume it. You deserve to be well-paid, have spacious days, and build something sustainable.
I've helped dozens of service providers (coaches, consultants, designers, therapists, and more) eliminate the busywork, raise their prices, and build businesses that scale without the overwhelm.
What Makes My Approach Different:
No hustle culture here. I don't believe in 12-hour workdays or "rise and grind" mentality.
Strategy over tactics. We focus on the 20% of activities that create 80% of your results.
Systems that scale. You'll build a business that doesn't require your constant presence.
Premium positioning. You'll charge what you're actually worth (and feel good about it).
I've Been Recognized As:
Award-winning certified entrepreneur coach
Featured on Women CEO in Reflection, Look What She Built Podcast, Passion Chats with Laura Best, The Radiant Mom Podcast
When I'm Not Coaching: I am generally watching my daughter swim her heart out at a meet, working with some form of conservation initiative or trying out a new recipe. I believe that life should be enjoyed.
Ready to build a business that breathes?.
“I worked with Lindsay over several years during our pivotal stages of growth.
From overall Strat, Sales and Marketing specific guiding as well as personal guidance - I found her ability to deliver top quality advice inspiring and directional. She is missed by us and the other companies she was involved with.”
