< Meet Lindsay Davis — Gray Coaching

Meet Lindsay Davis

Strategy and leadership
expertise, built inside
real businesses.

Lindsay Davis is a certified entrepreneur coach and strategic advisor who has guided founders and leadership teams through growth, transition, and the hard decisions that come with building something meaningful.

Strategic advisor to CEOs and leadership teams across multiple industries
Deep expertise in sales strategy, market expansion, and organizational clarity
Award-winning certified entrepreneur coach — recognized by Coach Foundation
Founder of Gray Coaching, working with entrepreneurs and companies since 2018
Work with Lindsay
Lindsay Davis, Gray Coaching

"From overall strategy, sales and marketing guidance through our pivotal stages of growth — Lindsay's advice was inspiring and directional."

— Chris Ogden, CEO · Rubiblue

Areas of expertise

Strategy

Business & growth strategy

Helping founders and leadership teams define direction, prioritize ruthlessly, and build plans that actually get executed.

Leadership

Leadership development & team alignment

Working with leaders to strengthen communication, clarify roles, and build teams that perform without constant oversight.

Sales & Revenue

Sales structure & market expansion

Building the sales processes, pricing frameworks, and market positioning that translate into consistent, predictable revenue.

Entrepreneurship

Entrepreneur coaching

One-on-one coaching for founders navigating the messy, isolating, and deeply rewarding work of building a business from the ground up.

Facilitation

Workshop facilitation

Designing and leading strategic planning sessions, leadership offsites, and team alignment workshops for companies of 5–50 people.

Productivity

Operational focus & systems

Cutting through the busywork to identify the 20% of activities that drive 80% of results — and building systems to protect that focus.

What clients say

Results that speak for themselves.

"I worked with Lindsay over several years during our pivotal stages of growth. From overall strategy, sales and marketing guidance — I found her ability to deliver top quality advice inspiring and directional. She is missed by us and the other companies she was involved with."
— Chris Ogden, CEO · Rubiblue
"Working with Lindsay provided a great sounding board. Her vast experience in sales and general business greatly assisted me through the typical challenges one faces as an entrepreneur. She mentored me through setting up sales structures and processes and identifying new opportunities in the market."
— David Seinker, CEO · The Business Exchange
"Lindsay has been a powerful resource for me. Our sessions have encompassed everything from strategy to ideas generation, prioritization, to accountability. Together we leave no stone unturned. Lindsay is an excellent listener and has a genuine ability to cut to the core of what matters most."
— Will Chambers, Owner · Positive Impact
"Lindsay was patient, made sense of my rambling when I couldn't, and gave me a clear path when I couldn't see one. Each time we met, I moved closer and closer to my goals with more clarity and insight."
— Anna Burshteyn, Founder · The Wellness Simplified

The backstory

Why Lindsay does this work.

For years, Lindsay thought success meant being busy. Packed calendar. Back-to-back clients. Saying yes to everything. She was building a job, not a business — and burning out in the process.

The turning point came when she realized that working harder wasn't the answer. The leaders and founders she admired most weren't grinding 60-hour weeks — they were operating with clarity, focus, and the right systems around them.

That insight became the foundation of Gray Coaching. Lindsay now works with entrepreneurs and leadership teams to do exactly that: strip away the noise, get focused on what actually moves the needle, and build businesses and teams that perform without requiring their leader's constant presence.

She works with a small number of clients at any given time — because depth of engagement matters more than volume.

Recognition & media

Award

Top Productivity Coach — Coach Foundation (2022)

Podcast

Women CEO in Reflection

Podcast

Look What She Built

Podcast

Passion Chats with Laura Best

Podcast

The Radiant Mom Podcast

Certification

Certified Entrepreneur Coach

Beyond the work

A real person, not just a coach.

When Lindsay isn't coaching or facilitating, you'll most likely find her on the sidelines of a swim meet cheering on her daughter, working with a conservation initiative she cares deeply about, or testing out a new recipe in the kitchen.

She believes that life is meant to be enjoyed — and that the best businesses are ones that give their owners the time and space to actually live it. That belief shows up in everything she does.

What Lindsay stands for

  • Strategy over hustle — always
  • Depth over volume in client relationships
  • Decisions made, not deferred
  • A business that supports your life, not consumes it
  • Honest feedback delivered with care

Ready to work together?

Let's talk about what you're building.

Whether you're a founder looking for a strategic thought partner or a company that needs a facilitator for your leadership team — start with a conversation.

Book a discovery call See how we work →